Wilfredo Ynestroza

WORK HISTORY

EDUCATION

ABOUT WILFREDO YNESTROZA

Accomplished team leader with sales, marketing and business development experience in the Broadcast, Healthcare, Corporate and Education business segments in both public and private sectors. Proven business hunter, impeccable sales record, overachieving sales quotas in the Canada, US, Latin America and Caribbean regions. Successful in creating and implementing sales and business development strategies. Expert in market expansion and overall business growth establishing lucrative business partnerships (B2B and B2C). Visionary ‘Road Warrior’, fluent in English and Spanish plus conversational Portuguese.• Business Development • Key Account Management (KAM) • Business Operations• Enterprise Sales (B2B) • Systems Solutions/Integration • Budgeting/Forecasting (P&L)• Communications Skills. • SaaS (Intelligent Media Services) • Salesforce, Microsoft Office• Global Experience • Natural Team Leader/Team Player • MultilingualACCOMPLISHMENTS• Organization was looking to revamp market presence and increase sales and revenue in the Central America and Caribbean region; restructured the sales channel network, identified and assigned new B2B accounts resulting in increased sales by 50%(upwards of US$4milliom) in a 2-year span. • Issues associated with cost of was negatively impacting the possibility to close a large business deal with a channel in Ecuador; negotiated with Sony Pictures and met with C-Suite (local company CEO and Major’s Office in Guayaquil) to have an exclusive world-premiere of the movie ‘Skyfall’, event resulting in the close of a contract worth over US$600,00 in cinema projector sales. • Competition was taking away market share; Met with the Brazilian Minister of Sports in Stadia Show (Los Angeles, CA); shared competitive advantages, business and distribution methods, jumpstarting the negotiations that resulted in a US$1.8million sale for FIFA World Cup 2014 competition. • In efforts to win against a major live news video streaming competitor, met with the key account CEO, coordinated an in-market product demo, offered product training to IT and engineering teams, proposed an elaborate after-sale service support plan; such efforts resulted in an initial sale of our broadcast live news video streaming solution worth • Organization was looking to identify and open new regional offices; provided the business analysis and market research resulting in the opening of six (6) new offices resulting in the signing of new independent agents and US$2million in revenue in a period of 18-months.