Wilfred M.
Manager, Community Insights @Bandai Namco Entertainment America Inc.
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WORK HISTORY
Manager, Community Insights @Bandai Namco Entertainment America Inc.
Irvine, CA, US
Served as primary lead for BNEA’s new social insights initiatives for major game titles such as Pac-Man,Elden Ring, Tekken, Dragon Ball Games, Gundam Games, and Naruto Ninja Storm- Established processes and reporting frameworks for all social analytics related to trailer releases, socialplatform posts, and game releases- Expanded BNEA’s social insights offering to include trend analysis, competitive analysis, and audiencesegmentation
EDUCATION
University of Southern California
Bachelor of Science (BS), Business
USC Marshall School of Business
Master of Business Administration (MBA), Marketing
ABOUT WILFRED M.
MBA graduate from the Marshall School of Business at the University of Southern California. Previous work includes FremantleMedia, StyleHaul, Smith Barney Financial Services, HSBC Financial, Warner Bros. Pictures, Way To Blue, and Midnite Express (MNX) logistics. Shifting professional focus from finance-based work to marketing solutions, namely brand management, social media, product management and new media.
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