Wilco O.
Vice President Product Management, Search @Getty Images
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WORK HISTORY
Vice President Product Management, Search @Getty Images
CA
Led transformation of Getty\'s core search experience used by millions globally, integrating ML and GenAI to improve content discovery and increasing conversion by 10%• Unified fragmented search platforms across multiple brands into a scalable architecture, launching an AI data platform with 15% user adoption in first 3 months• Delivered significant gains in engagement and licensing conversion through continuous ranking optimization, UX improvements, and funnel enhancements• Built a high-performing, cross-functional product team; established data-driven decision-making processes and accessible reporting platforms• Served as strategic partner to business and executive leadership, aligning roadmap with monetization goals that drove 4% revenue growth over 6 months
EDUCATION
UBS/ Utrecht Business School
Bachelor of Business Administration, Major: International Marketing
Haskayne School of Business
MBA
The University of Lethbridge
B.Comm (Exchange Program), International Marketing
Dale Carnegie
Certificate, Sales
Don Quijote Language School
Diploma, Spanish
Mount Royal University
Certificate, Project Management
SKILLS
ABOUT WILCO O.
I’m a senior product executive with 15+ years scaling global platforms and marketplaces — currently leading product for a $700M marketplace powering 2.7B annual searches across 820K+ customers.My work spans B2B and B2C, from content and e-commerce to SaaS and AI. I specialize in:• Marketplace Strategy — Multi-sided platforms balancing contributor incentives and customer experience• Search & AI — ML/GenAI-powered discovery, ranking, and personalization at scale• Growth & Monetization — Subscriptions, self-serve commerce, and commercial optimizationRecent impact includes:• 15% YoY conversion growth through AI-enhanced search + new product launches• Leading platform modernization, improving velocity and reducing infra costs • Building and scaling product teams across North America and EuropeI thrive at the intersection of strategy and execution — from driving platform unification post-M&A, to launching net-new monetization models, to leading org change during scale. These days, I’m focused on staying connected to other product leaders and operators building for scale, AI integration, and marketplace growth. Always open to learning from others, trading notes, or occasionally advising ambitious teams.
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