Wided Bounouara

WORK HISTORY

EDUCATION

ABOUT WIDED BOUNOUARA

With my experience spanning years I have developed a deep understanding of media planning principles encompassing both branding and performance strategies. I specialize in channels, including media, search engines and programmatic advertising, where I have refined my skills to an expert level. Throughout my journey I have consistently achieved results by strategically setting goals creating inventory and implementing meticulous account structures. My expertise, in maximizing the potential of channels is evident from my track record of reducing CPM (Cost Per Thousand Impressions) and CPA (Cost Per Acquisition) while ensuring top notch quality. One of the aspects of my experience lies in expanding inventory and supply while keeping up with the ever changing ecosystem and industry trends. This knowledge enables me to navigate the landscape effectively and implement strategies that keep us ahead. When it comes to program management I am recognized for my skills and structured approach. I have a proven ability to motivate teams by translating visions into plans that lead to impeccable execution. Being detail oriented by nature I emphasize the importance of measurement and evaluation, for our key channels. My constant endeavor is to optimize performance and share cost savings. I have a range of skills, in utilizing tagging solutions to improve the effectiveness of our media platforms on digital channels. As an expert in measuring and evaluating success I have played a role, in assisting businesses in discovering brands and metrics that surpass conventional reach and impressions. Staying at the forefront of industry advancements, I am well-versed in the use of AI and DCO principles. This enables me to leverage cutting-edge technologies, allowing algorithms to determine the next best action for our brands and media. My commitment to staying up-to-date ensures that I bring a forward-thinking perspective to every aspect of my work, contributing to the continued success of the teams and projects I am involved in.