Amy Wickberg
Marketing Strategy, Hospitality, PR, Brand Identity, Graphic Design, Storytelling | Director of Marketing @ Tina Fanjul Associates + Casa de Campo Real Estate
- Role
- Director of Marketing at Casa De Campo Real Estate
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Amy Wickberg
Brand Development | Marketing Strategy | Storyteller and Creative Problem SolverPassionate about effective and beautiful communication.
Experience
Director of Marketing
Jun 2021 — Present
Create marketing budget-Optimize and evaluate marketing budget each fiscal year-Manage Marketing Coordinator-Oversee and train office staff on new programs-Create property reports-Design and distribute quarterly market reports (5 pages each)-Manage organization of leads in Salesforce and iHomefinder-Oversee weekly email blasts-Oversee social media accounts-Develop and execute new marketing campaigns-Design new website pages-Maintain website with UX-Optimize website for SEO -Manage Google Ads/Social Media Ads-Work with Costasur and Casa de Campo Resort to create cross-marketing initiatives-Increase monthly lead generation from website-Media buying for multiple print publications-Create weekly ads for newspaper in season-Create monthly ads for magazines-Review all new advertising opportunities-Seek out new marketing opportunities -Content creation-Write and distribute press releases -Manage branding
Education
Palm Beach Atlantic University
Bachelor's degree, Public Relations, graphic design
Seminole State College of Florida
Associate of Science - AS
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