Will Hope

Head of Artist Marketing, Emea @YouTube

London, GB

I lead the strategy and oversee artist marketing programs and campaigns across the region to maximise the value of YouTube to our artist partners, while deepening the relationship between YouTube and the Music industry. Core responsibilities include- Partnering closely with internal and external stakeholders to create and execute compelling campaigns, programs, and experiences across both high-touch and scaled touch points- Developing and executing artist related events in collaboration with country Marketing and Music Partnerships teams- Scaling industry comms regarding product developments and best practice across the industry and region- Collaborating with other marketing teams to create new opportunities for our artist and industry partners and for YouTube Key achievements- The Brits 2020: celebrated British Black Music & Culture with the UK\'s first pre Brits \"Excellence\" Brunch hosted by Lyor Cohen and Tuma Basa. Over 300 guests including artists, industry execs and music influencers- Andrea Bocelli:\"Music For Hope, Live from the Duomo in Milan\" Led the on and off platform marketing for the region\'s most successful ever live stream (>3M concurrent live streams,>40M VOD streams to date)- Launched weekly RELEASED out of home and on platform campaign for up to 3 UK + int\'l artists each week

University of Leeds

BA, Spanish and History