Eric Pallotta

About Eric Pallotta

Marketing and comms leader with 15 years experience in high-growth entertainment and tech. My greatest power is using culture and creativity to drive word of mouth, earn headlines, and build brands. In my ten year run at Netflix, my team and I changed the DNA of entertainment marketing. By focusing on social media and community building, we created a new paradigm for what makes a must-watch title. In the era of peak-TV, social media buzz became the new consumer shorthand for a must-watch title. During my tenure, I helped to define the Netflix brand and turn it into one of the world’s most beloved. I’m known for innovation, risk-taking, and building high-performance teams.At Netflix I was the youngest member of Netflix’s executive staff. I brought the voice of the consumer into every room, and counseled the C-suite on matters of brand and reputation. I was the only executive to sit on both the marketing and communications leadership teams. I am a champion of diverse perspectives, and helped define one of the world’s most influential business cultures. In 2016, I was invited to the White House to counsel President Obama on how to use social to communicate more effectively with the public. I’ve been a guest speaker at Nike, Xbox, Verizon and Xerox.I\'m currently the CMO of Hatch, working to turn a successful direct response brand that is mostly for parents into a beloved sleep wellness brand for everyone.Outside of work, I spend as much time as I can in the mountains and on the ocean. I love movies and TV, cooking Italian, and exploring places I’ve never seen. Decent painter and ceramicist. Georgetown Hoya ‘07. I played rugby for 8 years in a position called “hooker.” I read a lot of books, particularly non-fiction, history, biography, and business. I live with my husband of 14 years and our dog Philly in LA. Ancora Imparo.

Experience

1. Global SVP Brand Marketing and Social Media

   Warner Bros. Discovery

   Dec 2024 — Present · Los Angeles, CA, US

   I manage the Brand Marketing and Social Media teams at Max, the streaming division of Warner Bros. Discovery. It is a ludicrously capacious bag of fun.

Education

• Georgetown University McDonough School of Business

  BSBA, Management, International Business

  2003 — 2007

Skills

• Social Media
• Cision
• Publicity
• Social Networking
• Facebook
• Event Planning
• Community Management
• Public Relations
• Media Relations
• Social Media Marketing
• Corporate Communications
• Press Releases
• Youtube
• Digital Marketing
• Blogging