Whitney Tyson
Customer Activation at CVS Health
- Role
- Promo & Coupon Planning Lead Director at CVS Health
- Location
- Newport, RI, US
- LinkedIn followers
- 500 followers
About Whitney Tyson
Transforming customer activation through offer strategy, customer segmentation, AI optimization, and cross-functional partnerships across Merchandising, Marketing, Promo, & Personalization. Innovation, collaboration, & agility are core skill sets of mine which have helped me develop seamless digital experiences, alleviate customer pain points, & be the first to test into many new technolgies. Led a diverse range of projects that have accelerated my \"Think Customer\" mindset & broadened my skill set across many interesting areas - including Customer Journey Strategy, Omni-Channel Marketing, Product Development, Channel Innovation, Customer Loyalty Design, & Personalization. My experiences have helped me adopt an always-on \"What\'s Next\" mentality for how we can better serve our customers while positioning CVS as an industry leader in the Health & Wellness Retail space.
Experience
Promo & Coupon Planning Lead Director
Sep 2025 — Present · US
Accelerates profitable sales within beauty & personal care categories through promotional optimization.
Education
University of New Hampshire
B.A., Communication
2005 — 2009
Skills
- Public Relations
- Media Relations
- Video Production
- Social Networking
- Social Media Marketing
- Mobile Marketing
- Crm
- Marketing Strategy
- Photography
- Social Media
- Marketing Communications
- Project Management
- Digital Marketing
- Blogging
- Advertising
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