Whitney Couch Swistock

About Whitney Couch Swistock

I am a marketing and communications executive and authentic people leader. I thrive off the hustle of bringing a company\'s multi-faceted communication strategy to life, with a drive and passion for helping people. I have focused close to 20 years in the healthcare space, while also serving on the board of non-profit organizations.I am experienced in corporate, executive, internal, and external communications, including B2B and B2C marketing strategies. I am a creative thinker, and trusted strategic advisor for corporate and executive-level communications. I focus not only on the written word, but consider the entire end-to-end experience of each deliverable, including branding and delivery output.I have a wide range of expertise, including healthcare (Payer, Provider, Pharmacy, SaaS, government programs), public relations, events management, M&A, implementations (new business and product), project management, social media engagement, brand management, leadership, and career coaching. I have extensive experience in digital marketing, including website management and SEO optimization. And, I have mastered this (like many of us since 20•••00% remotely. My \"why\" is to leave a legacy within any organization I interact with. I create positive change, motivate others, and build community and culture around striving together for the greater good. Corporate communications | External communications | Internal communication | Healthcare industry | Project management | Social media engagement | Social media strategy | Email marketing | Brand management | Public relations | Digital marketing | Design | Strategic planning | PPC/SEM | SEO | Non-profit organizationsI spend my personal time giving back to the community through volunteer opportunities, gardening, reading, and advocating for the community that I work and live in, and beyond.

Experience

1. Senior Director, Corporate Communications

   Inovalon

   Feb 2025 — Present

   Lead the Communications, Brand, and Events functions across the organization, shaping and executing strategies that promote our brand, mission, and vision internally and externally, across all business units and at the corporate level. Develop and oversee comprehensive communications strategies aligned with company goals to drive engagement and awareness throughout the organization. This includes stewarding brand identity and positioning, and leading customer advocacy initiatives that engage and delight customers across the Payer, Provider, Pharmacy, and Life Sciences sectors.Guide creative and content strategies to strengthen customer relationships, delivering value beyond traditional support through video, podcasts, whitepapers, press releases, and social media. Lead Alliance Marketing function to ensure successful partnerships and vendor collaboration. In partnership with Analyst Relations and Public Relations teams, foster strong relationships with key media and industry analysts. Lead the cross-business unit Events Management team and oversee the development of our annual Corporate Social Responsibility (CSR) and Sustainability report: Inovalon\'s Charitable Giving Committee (November 2023 - Present): CommonWell Health Alliance (January 2024 - Present)-(2025 - Present) & (2023 - Present)

Education

• Albion College

  Liberal Arts, English Major

• Walsh College

  Master of Business Administration (MBA), Marketing

Skills

• Healthcare
• Sprout Social
• Marketing Plan Creation
• Agile Project Management
• Editing
• Accounts Receivable
• Budgeting
• Typing
• Medicaid
• Freelance Writing
• Facebook
• Copy Editing
• Marketing
• Surveymonkey
• Blogging
• Administrative Support
• Accounting
• Hootsuite
• Research
• Microsoft Word
• Project Management
• Public Relations
• Proofreading
• Bookkeeping
• Writing
• Technical Writing
• Social Media
• Medicare
• Social Media Blogging
• Meltwater
• Microsoft Excel
• Powerpoint
• Outlook
• Administrative Assistants
• Leadership
• Health Literacy
• Visio
• Ghostwriting
• Newsletters
• Google Analytics