Whitney Steadman
- Role
- Brand Marketing Manager at BayCare Health System
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
Experience
Brand Marketing Manager
Sep 2022 — Present
Responsible for the development and execution of marketing plans to support the organization\'s objectives in collaboration with leadership and assigned team. Plan and execute campaigns and special projects targeting consumers and physicians for the purpose of building brand awareness, preference and loyalty, and increasing volume to maximize the return on investment. Manage marketing plans and advertising tactics by optimizing media mix and channels including, but not limited to print, direct mail, outdoor, radio, television, digital media, social media, sponsorships and events. Oversee the creation, production and approval of marketing projects, programs and collateral ensuring adherence to brand standards. Additional responsibilities include developing media and messaging strategy, leveraging market research and competitive analysis, reporting on campaign performance, forecasting, managing budgets, and project management.
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