Whitney Spagnola
Global, Senior Manager Commercial Campaigns @Phonak Global
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WORK HISTORY
Global, Senior Manager Commercial Campaigns @Phonak Global
Stäfa, CH
Drive commercial campaign creation critical to financial growth projects and brand reputation Lead core and extended global marketing teams to create campaigns & activities that are then localized and deployed across 20 markets Empower local marketers with strategic guidance and content to reinforce local business goals Facilitate daily management conversations with the geographies that adopt the global campaigns: Review and share-out best practices and countermeasures for improved in-market campaign results. Participate in upstream activities like product reliability collaboration, evidence generation, VOC, etc. Convert purpose into passion through storytelling: Onstage, on-screen, in podcasts, trainings. Mentor to 2 colleagues on strategic marketing Core team member of a Employee Resource Group
EDUCATION
North Central College
BA, Organizational Communications
North Central College
MBA, Marketing
SKILLS
ABOUT WHITNEY SPAGNOLA
I lead global marketing at the intersection of strategy, storytelling, and execution. The goal: Make complex ideas clear. Make them useable. I build campaigns, teams, and systems that work in the real world. The approach is calm, curious, and grounded in trust, oriented toward progress that lasts. A good day elevates lives, from coworkers to customers.
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