Whitney Spagnola

Global, Senior Campaign Manager 💚🦻 Performance Marketer / Storyteller / Innovator / Enjoys the delight of hearing

Role: Global, Senior Manager Commercial Campaigns at Phonak Global
Location: Naperville, IL, US
LinkedIn followers: 500 followers

About Whitney Spagnola

I lead global marketing at the intersection of strategy, storytelling, and execution. The goal: Make complex ideas clear. Make them useable. I build campaigns, teams, and systems that work in the real world. The approach is calm, curious, and grounded in trust, oriented toward progress that lasts. A good day elevates lives, from coworkers to customers.

Experience

Global, Senior Manager Commercial Campaigns
Phonak Global
Oct 2023 — Present · Stäfa, CH
Drive commercial campaign creation critical to financial growth projects and brand reputation Lead core and extended global marketing teams to create campaigns & activities that are then localized and deployed across 20 markets Empower local marketers with strategic guidance and content to reinforce local business goals Facilitate daily management conversations with the geographies that adopt the global campaigns: Review and share-out best practices and countermeasures for improved in-market campaign results. Participate in upstream activities like product reliability collaboration, evidence generation, VOC, etc. Convert purpose into passion through storytelling: Onstage, on-screen, in podcasts, trainings. Mentor to 2 colleagues on strategic marketing Core team member of a Employee Resource Group

Education

North Central College
BA, Organizational Communications
2000 — 2004
North Central College
MBA, Marketing
2005 — 2010

Skills

Brand Management
Marketing Strategy
Crm
Management
Leadership
Product Management
Product Marketing
Segmentation
Marketing
Database Marketing
Advertising
Copywriting
Strategic Planning
Online Marketing
Sales Operations
Integrated Marketing
Customer Service
Market Research
Online Advertising
Product Development
Analysis
New Business Development
B2b Marketing
B2b
Customer Relations
Direct Marketing
Market Planning
Customer Relationship Management (Crm)
Trade Shows
Budgets
Direct Mail
Video
Account Management
Marketing Management
Market Analysis
Sales
Email Marketing
SEO
Business Development
Strategy

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