Whitney Ricci
Customer obsessed retail professional with over 15 years of experience in brand & event marketing, merchandising and product development.
- Role
- Assistant Buyer, Skincare at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Whitney Ricci
I’m customer-obsessed, with 15+ years of building brand and product love by emotionally connecting with customers through exciting omnichannel experiences and customer-centric product strategies. I come to work every day with the customer top of mind.As a marketing and merchandising leader, I’ve had a reputation for using a mix of qualitative and quantitative data, consumer insights and competitive analysis to solve complex problems, develop strategies and improve customer experiences.I’ve worn many ‘hats’ throughout my career - that’s because I’m highly curious, driven and dedicated to continuously learning and growing.When not in the office, I love to paddle board in the puget sound, have dance parties with my 2 kiddos, and day dream about my next travel adventure.
Experience
Assistant Buyer, Skincare
Jun 2024 — Present · US
Lead and execute merchandising strategies and brand collaborations to support omni-channel financial goals, including: monthly & seasonal beauty events, outsized experiential activations, product assortment, vendor funded promotions, gift with purchase & sampling, and marketing priorities. Evolved event strategy with luxury and emerging brand partners to focus on new, elevated and experiential concepts, including elevated offsite and outsized pop ups events to drive engagement with new and existing customers, driving a $5.5M+ increase in event sales Own event strategy and execution of over events per year with over 50 brand partners - including luxury and new emerging brands - driving $13M in Event Sales in 2024, picking up over $4M year over year. Led 360 strategy for large scale monthly Gift With Purchase programs for over 80+ brands, contributing to $26M in sales in H2 2024; a 145% increase in AOV, 100% increase in UPTs, and 20% increase in ASP Project Leader of Nordstrom Beauty’s Anniversary Sale and January Wellness Campaigns, collaborating with cross functional partners across Marketing, Creative, Events, PR, Social, Merchandising, Regional and Store Leaders to develop customer-first merchandising and marketing strategies - including event activations, trip drivers, promotional strategy, loyalty offers, beauty gifts and sampling, and toolkit execution. Support over 80+ vendor partnerships; negotiating to secure vendor funded events & promotions, gifts with purchase, expanded assortments and new product launches Utilize Tableau and Excel to analyze and report on weekly sales data to key stakeholders; identifying actions to influence in season and future business strategies.
Education
Seattle University
Business Administration
2004 — 2005
Florence University of the Arts
Fashion Merchandising
2007 — 2007
FIDM
Professional Designation Degree, Visual Communications
Washington State University
Bachelor of Arts, Fashion Merchandising
2005 — 2008
Skills
- Store Management
- Time Management
- Event Planning
- Budgets
- Social Media
- Management
- Team Building
- Retail
- Marketing
- Strategy
- Visual Merchandising
- Customer Service
- Training
- Merchandising
- Social Media Marketing
- Advertising
- Microsoft Office
- Sales
- Public Relations
- Marketing Strategy
- Fashion
- Microsoft Excel
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