Whitney Plonka

Group Brand Director @TRG

Dallas-Fort Worth, TX, US

Manage team of approximately 50 cross-discipline individuals to provide effective brand communications whether to a niche, affluent target audience or a broad fast food audience with targetable interests– Strategically influence work across all disciplines including messaging briefs, creative and media plan development, media KPI reporting, annual planning, research, website development and testing; responsible for financial health, management, and accuracy– Lead team of empowered brand managers to run day-to-day project execution and process improvementBrand Portfolio: Firehouse Subs (May 2022 – present): rapidly growing sub sandwich restaurant, specializing in hot, hearty subs.Education is Freedom (January 2021 – present): a non-profit organization helping students realize their potential for post-high school graduation. Scripps Health (January – September 2021): a top health care provider in San Diego, CA.Sub-Zero, Wolf, and Cove (January 2018 – September 2021): leading luxury kitchen appliance brand.TRG New Business Development (May 2015 – December 2017)Nature\'s Variety, Instinct pet food (March 2017 – 2018): The Raw Brand - on a mission to transform the lives of pets through the pure, real nutrition of raw.Orkin, LLC.(September 2012 – May 2015): Second largest pest control company in America.1-800 CONTACTS and glasses.com (August 2012 – February 2014): World\'s largest contact lens provider. Fruit of the Loom, Inc.(February 2012 - December 2012): One of the largest manufacturers and marketers of underwear, T-shirts and casualwear.

North Carolina State University

Master of Textiles, Branding/Marketing

The Hong Kong Polytechnic University

Master's degree, Branding/Marketing

North Carolina State University

BS, Fashion and Textile Management - Brand Management and Marketing Concentration

Copenhagen Business School

Master's degree, Brand Strategy and Marketing