Whitney M.

About Whitney M.

As a millennial, my tech journey started in the dial-up era, exploring Microsoft Publisher and Paint. 🪄 The launch of Blackplanet.com sparked my curiosity for coding, technology, design, culture, and “social networking”. I honed my skills in tweaking CSS and HTML, becoming “that girl” who made my friends’ pages stand out. Driven by this passion, I pursued a Computer Science degree. However, with its constraints on creativity — I shifted towards a creative field, that aligned with my genuine aspirations to:Communicate and connect with people (MA, Strategic Communication)Champion the underserved (DEI Certified)Develop processes (Project Management) Use tech strategies to create awareness (Digital Marketing)Make things aesthetically pleasing (BA, Graphic Design) And create positive experiences (UX Design) With over a decade of experience, I\'ve advanced as a dynamic Project Manager, leading diverse teams, managing complex projects in digital marketing, Saas solutions, communications, design, user experience, and event management. Enhancing processes, integrating tech solutions and creating impactful results.

Experience

1. Chief Creative Officer

   Black Luxe & Company

   Jan 2020 — Present

   Owner of Black Luxe & Company, leading a social impact studio specializing in strategic project implementation, event execution, and digital solutions. I combine expertise in project management, strategic communication, design, and creative direction to deliver visually compelling, user-centric digital products.Leading all marketing, website design, front-end development, and SEO, driving innovation and operational efficiency. My leadership has propelled growth, including a 184% increase in exhibitors at our annual Black-Owned Businesses Expo. Dedicated to impactful solutions that optimize quality, productivity, and user experience.

Skills

• Social Media Marketing
• Copywriting
• Creative Writing
• Blogging
• Editing
• Facebook
• Social Media
• Freelance Writing
• Blog Marketing
• Video Production
• Public Relations
• Entertainment
• Video
• Social Networking
• New Media
• Radio
• Marketing
• Music
• Media Relations
• Photoshop
• Online Marketing
• Indesign
• Marketing Strategy
• Event Planning
• Production Support
• Press Releases
• Strategic Communications
• Audio Editing
• Content Management
• Online Advertising
• SEO
• Marketing Communications
• Adobe Creative Suite
• Ap Style
• Creative Direction
• Event Management
• Microsoft Office
• Writing
• Customer Service
• Content Development