Whitney Gerlach

About Whitney Gerlach

As an experience designer, I specialize in crafting memorable interactions that leave lasting impressions. Currently, I’m focused on creating unforgettable memories of the guests I work with at various hotels across Utah. I am continuously raising the bar by leveraging customer feedback and data to drive improvements. My passion for people fuels my commitment of creating experiences that truly resonate with individuals, ensuring they truly feel like a VIP. Feel free to reach out if you’d like to chat about designing impactful, experiences. I’m always happy to connect for a quick conversation!

Experience

1. Dental Assistant

   Orem Family Dental

   Jan 2020 — Present · Orem, UT, US

   As a dedicated team member with a passion for fostering collaborative environments and driving excellence in patient care, I\'ve had the opportunity to lead and innovate in a variety of impactful ways:Onboarding & Mentorship: I successfully trained and onboarded seven new assistants, providing continuous mentorship to ensure their seamless integration into the team. By cultivating a supportive, collaborative environment, we were able to enhance overall performance and, most importantly, improve the quality of care for our patients.Operational Innovation: Recognizing the potential to streamline our processes, I led the implementation of an in-house dental lab that increased production by 91% while reducing lab costs by 53%. This innovation not only maximized operational efficiency but also significantly enhanced the patient experience by providing faster, more cost-effective service.Maximizing Team Strengths: I take pride in delegating tasks based on each team member\'s strengths and expertise, ensuring that every role is aligned with their individual skill set. This approach has fostered a high-performing team, optimized office operations, and boosted overall effectiveness.Branding & Identity: Drawing on my creativity, I designed a new logo and developed a compelling company slogan that aligns with our values of patient-centric care and teamwork. This initiative enhanced our brand identity and helped create a stronger sense of community both within the office and with our patients.Customer Relationship Management (CRM): In collaboration with the marketing team, I helped ensure consistent messaging across all patient touchpoints. This effort reinforced our commitment to exceptional care and deepened patient relationships, ultimately elevating the overall patient experience.

Education

• Brigham Young University

  Bachelor of Science - BS

  2020 — 2025