Whitney Flynn
Strategy + Insights @ Stanley 1913
- Role
- Senior Director, Brand Strategy and Consumer Insights at Stanley 1913
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Whitney Flynn
I excel at driving strategic initiatives, making resourcing decisions and optimizing…
Experience
Senior Director, Brand Strategy and Consumer Insights
Jul 2025 — Present
Lead brand strategy in partnership with the global leadership team, collaborating across functions and regions on key strategic initiatives, ensuring that our brand architecture, brand vision and voice align to consumer trends and support our brand and financial objectives.Own consumer insights throughout the organization, including consideration of consumer needs across innovation, product and marketing. Lead both qualitative and quantitative research, guiding data-driven strategic decisions for the brand, and supporting the team to build and execute a consistent brand identity across the globe.
Education
The Tuck School of Business at Dartmouth
Master of Business Administration (M.B.A.), Marketing Concentration
Dartmouth College
Bachelor of Arts (BA), Ecology and Evolutionary Biology
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