Whitney Winokur

About Whitney Winokur

I’m a B2B demand generation leader with 10+ years of experience building and scaling multi-channel programs that drive pipeline growth, accelerate buyer journeys, and align marketing closely with sales.Currently, I lead demand generation for LegalSifter’s AI-powered contract operations solutions, owning strategy and execution across ABM, email, paid and organic social, webinars, digital events, and lifecycle nurtures. My work focuses on turning customer insight and performance data into programs that convert, supporting pipeline growth, vertical-specific revenue goals, and sales enablement.I thrive in the space between complexity and clarity: zooming out to understand the full system, then translating that understanding into practical, human-centered campaigns that perform. I’m highly collaborative, deeply curious, and comfortable owning programs end to end, from strategy and messaging through execution, optimization, and reporting.I’m focused on continuing to grow into a senior marketing leader role where I can simplify challenges, scale impact, and help teams build sustainable, data-informed growth engines.

Experience

1. Demand Generation Manager

   LegalSifter

   Dec 2022 — Present

   Impact:• Own end-to-end demand generation strategy supporting AI-powered contract operations solutions across multiple verticals• Build and optimize ABM and lifecycle nurture programs in close partnership with Sales and SDR teams• Drive consistent pipeline contribution through webinars, digital events, and content-led campaigns• Supported acquisition transition from Contract Logix to LegalSifter while maintaining campaign momentum and messaging continuityKey Responsibilities:• Build multi-channel demand generation programs for ICPs across email, paid/social, webinars, and events.• Lead account-based marketing strategy and execution.• Partner with Marketing Ops and SDR teams on personalized nurture flows for prospects and customers.• Write strategic marketing assets: email campaigns, landing pages, social content, webinar materials, and ads.• Own organic and paid social strategy to drive awareness, engagement, and conversions.• Manage webinar and digital event strategy, calendar, and execution.• Oversee third-party vendors and campaign partners.• Align closely with Sales to support pipeline goals and vertical-specific revenue targets.• Track and optimize performance across channels, focusing on traffic, conversion rates, pipeline impact, and ROI.

Education

• California Lutheran University

  BA

• California Lutheran University

  MBA

Skills

• Press Releases
• Blogging
• Event Planning
• Marketing Communications
• Event Management
• Advertising
• Market Research
• Editing
• Newsletters
• Marketing
• Microsoft Excel
• SEO
• Marketing Management
• Email Marketing
• Public Relations
• Social Networking
• Social Media Marketing