Whitney Erikson Boyer

Senior Brand Marketing Manager @BILL

Lead the development of product/feature/initiative names, working closely with product marketing, product, engineering, marketing, customer experience, research and legal-Lead naming brainstorms with cross-functional teams -Conduct qualitative or quantitative research with customers and prospects as necessary -Analyze SEO, peer review sites, competitive to understand the strongest approach-Partner with cross functional teams to execute new branding for acquisitions and brand sunsets across the organization-Drive research with customers and prospects as necessary in partnership with our research lead -Align with cross functional leads on timing, business impact and prioritization of tasks to get to launch -Collaborate closely with partners throughout the organization on ad hoc initiatives that affect perceptions of our brand and that contribute to our ability to scale the brand-Partner with our creative team on brand identity initiatives