Unifers.ai

Whitney Catalano

Head of Marketing @ Financial Gym | Creative Strategist, Funnel Expert, Marketing Ops

Role
Head of Marketing at Financial Gym Advisors
Location
Vail, CO, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Whitney Catalano

I’ve been building things on the internet since 2017 — courses, podcasts, social content,…

Experience

  1. Head of Marketing

    Financial Gym Advisors

    Oct 2024 — Present

    Strategic lead for all things marketing, content, and growth at a personal finance company focused on Millennial and Gen Z audiences. Spearheaded a full-funnel overhaul of marketing systems, content workflows, paid ad strategy, lead generation, and cross-platform engagement — resulting in record-breaking client acquisition, decreased CAC, and cohesive brand storytelling across email, social, blog, podcast, YouTube, and web.* Revamped full-funnel marketing strategy and digital presence, reducing CAC by 65% and sustaining 13+ weeks of sub-$150 client acquisition costs.* Created and scaled viral financial news content across TikTok and IG, driving record traffic and a 143% increase in lead-to-call link clicks.* Launched segmented email nurture funnels, opt-ins, and lead gen automations and opt-ins to boost lead quality and conversions.* Doubled IG profile visits, increased link clicks by 61%, and grew TikTok from <500 to 3.5K+ followers in 2 months with videos reaching 100K+ views.* Grew brand TikTok account from <500 to 3,500+ followers in 2 months with videos hitting 100K+ views* Directed cross-functional efforts across SEO, ads, podcast, and design teams to deliver unified multi-platform campaigns.* Partnered with the CEO on strategic business initiatives to restructure services, improve client experience, and drive revenue growth.* Led paid content strategy in collaboration with Meta and Google Ads agency, optimizing ad spend for higher ROI.* Audited tech stack and SOPs, cutting $6.5K/month in unnecessary expenses and improving marketing efficiency.

Education

  • Boston University

    B.S. Nutritional Science, Dietetics/Dietitian

    2011 — 2015

  • Institute for Coaching Mastery

    Coaching Mastery Certification

Skills

  • Wordpress
  • Research-Based Writing
  • Powerpoint
  • Nutrition
  • Social Networking
  • Leadership
  • Sales
  • Time Management
  • Weight Management
  • Adobe Design Programs
  • Public Speaking
  • Createspace Publishing
  • Pilates
  • Medical Nutrition Therapy
  • Squarespace
  • Nutritional Counseling
  • Nutrition Education
  • Nds-R

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for freeSee how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Whitney Catalano — Head of Marketing at Financial Gym Advisors in Vail, CO, US | Unifers