Whitney Wilkes
B2B Marketing Executive | Growth and Brand Strategy, GTM, Positioning for Value Creation | Driving Scalable Marketing Engines in SaaS & Tech
- Role
- Marketing Director, Services at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Whitney Wilkes
Strategic B2B marketing leader with deep experience driving growth across SaaS, services, and tech portfolios. I build scalable marketing functions that align with business goals, strengthen brand positioning, and accelerate go-to-market execution. Known for connecting dots across product, sales, and corporate functions, I bring structure to complexity and lead with a bias for action. Whether shaping messaging, rebranding, launching integrated campaigns, or developing ABM strategies, my focus is always on measurable impact. Core strengths: Marketing Strategy Aligned to Business Growth Outcome-Based Messaging & Value Proposition Development Integrated Campaign Planning & Execution Sales & Product Alignment ABM Strategy at Scale Org Design & Team Leadership Internal Agency & Operational Efficiency Models I’ve led global teams, rebuilt marketing functions, and implemented internal models to reduce silos and increase speed to market. I\'m passionate about building modern, agile marketing organizations that drive real business outcomes — not just activity.
Experience
Marketing Director, Services
Jun 2022 — Present · TX, US
Education
Wellesley College
Bachelor of Arts (B.A.)
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