Whitney Viola

About Whitney Viola

I’m a results-driven leader with 10+ years of experience driving internal marketing, brand strategy, and customer experience innovation for iconic global brands like Taco Bell and Subway.Having built a strong foundation leading internal marketing execution, operational deployment, and cross-functional program leadership, I’m now excited to transition into a more external-facing marketing role — driving brand growth, customer engagement, and go-to-market strategy from the front end.Recognized for launching major national campaigns, enhancing customer experiences, and turning business challenges into strategic marketing opportunities, I bring data-driven insight, creative thinking, and a customer-first mindset to every initiative.I’m passionate about elevating brands and ready to take the next step into broader brand and product marketing leadership roles. Let’s connect if you\'re passionate about building exceptional brand value that drives impact.

Experience

1. Director of Marketing

   M1nt

   Apr 2025 — Present

   As Director of Marketing at M1NT, I lead the development and execution of comprehensive marketing strategies that drive brand growth, product adoption, and cultural relevance. I oversee integrated marketing initiatives across digital, social, PR, partnerships, and product activations, while managing agency and vendor relationships to ensure consistent and impactful brand execution. I play a key role in shaping and expanding the brand presence of both M1NT and its founder, Brian Pirrip, positioning the company at the intersection of luxury design, innovation, and collector culture.My work focuses on strengthening brand equity, expanding audience reach, and building scalable marketing systems that support both immediate product launches and long-term brand growth.Key Accomplishments & Contributions- Develop and execute short- and long-term integrated marketing strategies aligned with company growth and brand positioning goals- Lead high-impact product launches and activations, driving engagement, demand, and brand visibility across key audiences- Direct social media and digital marketing strategy, accelerating audience growth, engagement, and brand awareness- Manage PR agencies and strategic partners to secure media coverage, partnerships, and cultural relevance- Refined brand positioning, messaging, and visual identity to elevate M1NT’s premium and innovation-driven market presence- Built scalable marketing frameworks and performance-driven campaigns to support continued expansion of the M1NT and founder (Brian Pirrip) brands

Education

• Marist University

  Bachelor of Science, Business Administration, Marketing/International Business

  2008 — 2012

• Quinnipiac University

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2020