Whitney Shiver

Whitney Shiver

Director, Channel Marketing at Vineyard Vines | Marketing Leader | Brand Strategist | Former Theory, Kate Spade & Ralph Lauren

Role
Director, Channel Marketing at vineyard vines
Location
New York, NY, US
LinkedIn followers
500 followers

About Whitney Shiver

Proven marketing leader and strategist with 15+ years of experience across different marketing channels including direct-to-consumer, wholesale, and digital/social. Most recently served as the Senior Director of Retail Marketing at Theory, where I was recruited to build the off-price marketing strategy. My role expanded to develop bespoke marketing strategies for the off-price, e-commerce, and full-price business. I managed a team of three. My earlier roles included various marketing and advertising positions at Kate Spade New York and Polo Ralph Lauren.

Experience

  1. Director, Channel Marketing

    vineyard vines

    Jun 2025 — Present · Stamford, CT, US

Education

  • Greenwich Academy

    High School Diploma

    1999 — 2003

  • Trinity College-Hartford

    B.A., Art History, Minor: Architectural Studies

    2003 — 2007

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