Whitney Shaw
Driving growth through the powerful combination of inspiring people and game changing capabilities.
- Role
- Head of Portfolio Marketing at Kraft Heinz
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Whitney Shaw
Passionate brand steward and people manager with a demonstrated history of brand building and profitable category management. Experienced in transforming consumer and business insights into strategic plans to benefit the brand and business. Passionate about breakthrough communications, design and brand building capabilities. Most recently I was the architect and business lead, designing our internal agency, The Kitchen.
Experience
Head of Portfolio Marketing
Mar 2025 — Present
Driving growth across a portfolio of iconic brands through integrated marketing programs in the moments that matter to our consumers and customers.
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
2004 — 2008
University of Michigan - Ross School of Business
BBA, Business Administration, Marketing Concentration
2004 — 2008
Skills
- Competitive Analysis
- Marketing Management
- Brand Architecture
- Brand Equity
- Trade Marketing
- Consumer Products
- Strategy
- Social Media Marketing
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing
- Management
- Customer Insight
- Integrated Marketing
- Promotions
- Nielsen
- Forecasting
- Brand Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.