Whitney Parks

About Whitney Parks

Innovative marketing executive with years of experience in identifying and celebrating a…

Experience

1. Senior Director, Global & Us Brand Marketing

   Saucony

   Jun 2022 — Present

   Define, develop, and drive Global marketing strategy for the Performance Category. Lead the development and ensure flawless execution across all marketing channels of US Brand and Product campaigns. Manage a team of 23 in a matrixed Global organization. • Embrace a challenger brand mindset by building disruptive, social first campaigns. • Prioritize Saucony’s DTC channels while still servicing the needs of our Wholesale Partners • Developed new owned social strategy with a younger tone of voice increasing followership by 95K and boosting average engagement from 3.5% to 5% in the first 9 months. • Built, from the ground up, an influencer strategy and ambassador program to increase reach and fuel Saucony’s Organic Social channels. In our first year, we worked with over 150+ influencers and garnered over 30 million impressions. • Manage Brand partnerships and drive strategy to ensure business goals met. • Introduced new marketing effectiveness tracking tools to establish accountability for sell-through. • Strong people leader/coach/advocate known to engage teams and gain influence across complex organization.

Education

• Boston College Carroll School of Management

  MBA, Marketing & Brand Management

  2010 — 2013

• Elon University

  BA, Political Science & Public Administration

  2001 — 2005

Skills

• Event Planning
• Marketing
• Marketing Communications
• B2b Marketing
• Product Development
• Email Marketing
• Strategic Planning
• Litigation
• Leadership
• New Business Development
• Social Media
• Corporate Law
• Legal Marketing
• Crm
• Event Management
• Licensing
• Sponsorship Program Development
• B2c Marketing
• Product Marketing
• Business Development
• Marketing Strategy
• Management
• Legal Research
• Intellectual Property