Whitney Otto
Sales Director at Zeta Global & Hearst Home and Design (Elle Decor, House Beautiful & Veranda)
- Role
- Sales Director for Home & Design - Southeast at Hearst Magazines
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Whitney Otto
A media veteran who spent years at an agency establishing a proven track record for strategically planning all media types, large national and smaller niche brands alike. I understand the intricacies of the agency & client side- complex objectives, internal and external pressures and never having enough time in the day. This has helped me to have success on the sales-side at Zeta Global and Hearst Home and Design (representing all Hearst properties in the Southeast for Home category -includes Veranda, House Beautiful, Elle Decor, HGTV Magazine, Town & Country, Country Living, etc- print, digital, social & experiential) by agencies and clients truly viewing me as a consultative partner.
Experience
Sales Director for Home & Design - Southeast
Nov 2016 — Present · Raleigh, NC, US
Representing Hearst (print, digital, social, experiential) for the Home & Design category in the Southeast. Includes Veranda, House Beautiful, Elle Decor, Town & Country, HGTV Mag, Country Living, Good Housekeeping, etc!
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts, School of Journalism & Mass Communication - Advertising
Skills
- Comscore
- Rich Media
- Atlas
- Integrated Marketing
- Advertising
- Social Media Marketing
- Digital Media
- Digital Strategy
- B2b
- Mobile Marketing
- Doubleclick
- Marketing
- Digital Marketing
- Interactive Marketing
- Media Planning
- Media Buying
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