Whitney Parsons Mason

About Whitney Parsons Mason

With a passion for navigating the intricate pathways of the consumer journey, I am a seasoned digital professional committed to enhancing business outcomes through data-driven insights and user-centric strategies. Over the course of my dynamic 30+year career, I have dedicated myself to revolutionizing the way people work and inspiring transformative change within the digital landscape.My expertise lies in leveraging the power of data to drive business growth and tackle challenges head-on. I specialize in cultivating seamless user experiences and orchestrating end-to-end process improvements that transcend the boundaries of digital, retail, and order fulfillment channels. My relentless pursuit of excellence in the omni-channel arena has allowed me to craft and implement strategies that provide a cohesive and engaging experience across various touchpoints.As a change catalyst, I thrive on inspiring teams to embrace innovation and adapt to evolving industry landscapes. My leadership style revolves around fostering a collaborative environment that encourages creativity, curiosity, and a relentless pursuit of excellence. By championing a holistic approach to digital transformation, I have successfully propelled businesses forward, leaving an indelible mark on their trajectory.

Experience

1. Digital Marketing & User Experience

   Itron, Inc.

   Nov 2021 — Present · Spokane, WA, US

   Lead & collaborate with cross functional teams implementing new development and driving change in the digital experience. Play instrumental role in re-launching multiple websites. Manage vendor relationships including evaluation of new vendors and contract compliance. Leverage analytics to identify gaps and opportunities. Mentor team members in their professional growth and play an active role in the recruitment process.

Education

• Gonzaga University

  MBA, marketing/consumer behavior

  2002 — 2004

• Lewis-Clark State College

  Bachelor's degree, Business Administration, Management and Operations

  2000 — 2002

• Seattle University

  Software Engineering

  1984 — 1986

• Gonzaga University

  Master of Business Administration - MBA, Information Technology

• Seattle University

  Computer Science

Skills

• Social Media Marketing
• Digital Marketing
• Marketing
• SEO
• Google Adwords
• E-Commerce
• Affiliate Marketing
• Online Marketing
• Marketing Strategy
• Advertising
• Rock Climbing
• Social Media
• Google Analytics
• Product Marketing
• Ppc
• Analytics
• Web Design
• Direct Mail
• Sem
• Project Management
• Mobile Marketing
• Web Analytics
• Ski
• Conversion Optimization
• Trade Shows
• Email Marketing
• Forecasting
• Kenshoo
• Employee Management
• Online Advertising
• Search Engine Optimization (SEO)
• Integrated Marketing
• Retail
• Management