Whitney Hegseth

About Whitney Hegseth

Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.~Jay DanzieI am an extremely passionate individual with the ultimate goal of making a difference in an organization. I enjoy challenges and working with multiple personalities. I find it truly rewarding to be able to make a difference in someone\'s life or make a difference within an organization. I pride myself in my work and am always looking for a way to better myself as a person, so that I am able to contribute more to an organization. I want to be the best person that I am able to be.

Experience

1. Director of Marketing

   Wisp By Apex42

   Mar 2022 — Present · La Crosse, WI, US

   With the transition of our B2B SaaS solution from Wisp by Gensler to Wisp by Apex42, I have the honor of leading Marketing and Communications for Apex42 as the Director of Marketing. As an experienced and passionate marketing leader, I will continue to oversee tactical marketing functions while taking on additional responsibilities within the B2B SaaS leadership team.In this role, I am responsible for shaping and executing marketing objectives, key results, and overall strategy. I will lead the marketing team, ensuring the success of campaigns and overseeing the entire marketing funnel to drive customer acquisition and growth. A key focus will be implementing ROI-driven marketing strategies designed for conversion.As a key stakeholder within Apex 42 and our parent company, Harris Computer, I will manage projects, oversee industry relationships, identify gaps and opportunities, and contribute to strategic planning across both the marketing team and the broader Apex42 organization. Additionally, I will collaborate with the SaaS leadership team to align marketing initiatives with overall company objectives and drive business growth.Most importantly, I am committed to leading and mentoring the marketing team, fostering an environment where we can do our best work while maintaining a strong work-life balance.This role requires a deep understanding of our SaaS organization and the broader business strategy. I will leverage my experience across various marketing functions to be analytical, resourceful, and data-driven—seamlessly transitioning between strategic vision and tactical execution to drive success.

Education

• Kenyon-Wanamingo Senior High School

  High School, General Courses of Study

  2005 — 2009

• Viterbo University

  Servant Leadership Certification, Servant Leadership

• Viterbo University

  Bachelor of Business Administration (B.B.A.), Healthcare Business Administration and Management, General

  2009 — 2014

Skills

• Hiring
• Event Planning
• Hipaa Knowledge
• Cpr Certified
• Community Outreach
• Employee Benefits
• U.s. Health Insurance Portability and Accountability Act (Hipaa)
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Human Resources
• Certified Nursing Assistant
• Public Speaking
• Management
• Team Building
• Internal Marketing
• Customer Service
• Time Management
• Communication
• Process Scheduler
• Hipaa
• Strategic Planning
• Home Care
• Leadership
• Microsoft Word
• Healthcare
• Training
• Nursing
• Public Relations
• Leadership Development
• Healthcare Management
• Community Based Residential Facility Certified