Whitney Hanauer Hagan

About Whitney Hanauer Hagan

I’ve been in customer success for 16 years, but what most people don’t know is that I started in sustainability consulting. That background taught me an important lesson many CS leaders miss: lasting relationships aren’t built on numbers alone—they’re built on genuine value creation.Now, as VP of Customer Success at Winmo, I lead a 14-person team responsible for 85% of recurring revenue across 1,200+ client organizations. Our customer base spans ad agencies, tech platforms, and media companies across the US and UK. By building frameworks that don’t just retain clients but expand them, we’ve driven a 20% increase in upsell opportunities and boosted platform utilization by 40%.What makes my approach different: Scaling customer success isn’t just about renewals—it’s about systems that deliver consistent value. I’ve seen how even small process changes can unlock major impact, from deeper client engagement to measurable growth. My approach blends structure and strategy with the empathy and curiosity that turn partnerships into long-term relationships.Key wins:Built lifecycle workflows that drove the highest NPS in company historyLaunched GTM strategies for 3 acquisitions and 15+ strategic partnershipsInfluenced product roadmap decisions adopted by 80% of enterprise accountsRestructured the CS team to improve efficiency and accelerate client time-to-value by introducing 2 new roles and expanding internal career growth opportunitiesMy specialty: Scaling CS operations while maintaining high-touch relationships. I thrive in roles that require both strategy and execution, especially across diverse client portfolios. Cross-functional collaboration is my superpower—I partner with Sales, Product, and Marketing to align GTM strategy around customer goals, ensuring feedback drives adoption at scale. Industry Experience: Marketing Intelligence, SaaS, AdTech, Sustainability Consulting Company Focus: Customer Success Frameworks, Revenue Growth, Strategic Partnerships Portfolio: Fortune 500 brands, Agencies, Media & Sponsorship, AdTech & MarTech (US & UK) Leadership: Team Management, Strategic Planning, Cross-Functional Collaboration Tech Stack: Salesforce, HubSpot, Pendo, Outreach, SalesLoft, Sales Navigator, Gong, Jiminny, Chorus, ChurnZero, Google Workspace, Microsoft Suite, SlackWhen I’m not building customer success frameworks, you’ll find me on the tennis court or planning my next family adventure. I love exploring new cities, creating experiences for my 2-year-old son, and finding any excuse to be outside with my dog.

Experience

1. Vice President of Customer Success

   MediaRadar, Inc.

   Aug 2025 — Present

Education

• Florida State University

  Business Marketing, Marketing

  2005 — 2009