Whitney R. Emke
Strategic Communications Leader | Freelance Writer & Editor | Eternal Em Dash Enthusiast | Reluctant Oxford Comma User
- Role
- Director of Communications, Content, & Public Relations at El Education
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Whitney R. Emke
With a Master’s in Integrated Marketing Communications and over a decade of experience, I…
Experience
Director of Communications, Content, & Public Relations
Apr 2022 — Present
Lead the Communications Team at EL Education, overseeing brand strategy, executive and strategic communications, and cross-channel storytelling across web, email, social, PR, and blog. Manage a $250K+ annual budget and supervise staff and consultants.Shape and steward EL Education’s brand voice in partnership with the Executive Team, developing equity-focused messaging that advances strategic priorities, strengthens thought leadership, and deepens audience trust.Own end-to-end digital content operations—from strategy and writing to design collaboration, CMS publishing, SEO, and analytics—ensuring cohesive, high-performing experiences across EL Education’s web ecosystem.Develop and execute integrated campaigns that elevate organizational visibility, engagement, and positioning in the K–12 education space, aligning narratives across earned, owned, and paid channels.Leverage data-driven storytelling to drive measurable outcomes, including record-high email engagement, 300% organic LinkedIn growth with $0 ad spend, and $4.8M+ in conference-related revenue.
Education
St. Bonaventure University
Master of Arts (M.A.), Integrated Marketing Communications and Strategic Leadership
St. Bonaventure University
Bachelor of Arts (B.A.), English and Journalism/Mass Communications
2008 — 2012
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