Whitney Beem

About Whitney Beem

I love connecting people. The magic is in that middle space, the place where choice meets needs. And I\'m passionate about building better bridges to fill the gap between business opportunity and customer curiosity. Always up for finding a better way and asking lots of questions. I value authenticity and focus on building strong relationships with people across the business. People are just better when they work together and leverage their knowledge collectively. Happy to play the role of spoke in the wheel and get everyone, everything rolling in the right forward direction. Areas of Expertise Include:Sales & Marketing Leadership • Revenue Generation Program Management • Market Research & Analysis • Strategic Partnerships • Consumer Insights • Marketing/Sales Strategy & Execution • Digital & Social Media Advertising • New Business Development • Multi-Channel Marketing Campaigns• Brand Awareness • Competitive Analysis • Product Promotion • Stakeholder Communication

Experience

1. Director of Marketing and Insights

   Parker Food Group

   Dec 2022 — Present

   I’m humbled to lead a dynamic team in crafting and executing innovative marketing strategies that transcend industry norms. My role is not just about advertising products; it\'s about curating compelling solutions that resonate with our customers and drive meaningful connections.• Develop and steer marketing strategies that serve as robust business drivers.• Cultivate a collaborative and innovative culture within the marketing team.• Collaborate closely with key stakeholders (R&D, Sales, Quality, Operations) to craft campaigns that address customer needs and propel company growth.• Proactively identify and capitalize on new product/service opportunities to maintain market relevance and competitiveness.• Ensure robust brand presence and visibility through strategic PR initiatives, conference engagements, social media campaigns (especially LinkedIn), and educational events.• Produce top-tier marketing collateral, including tailored presentations and comprehensive whitepapers supported by technical expertise.• Oversee the development and management of the company website in partnership with internal teams and external agencies.• Lead successful product and service launches with precision and effectiveness.• Foster cross-functional collaboration between commercial teams and other organizational units.• Analyze key metrics to continuously evaluate and enhance the effectiveness of marketing programs.• Execute flawless project management, ensuring timely, budget-conscious, and high-quality delivery of initiatives.

Education

• Montana State University Billings

  Bachelor of Business Administration - BBA, Communications and Business

• Boise State University

  Master of Business Administration - MBA

  2018 — 2020

• Rocky Mountain College

  Communications and Business

Skills

• Food
• Sales Process
• Product Development
• Dairy Products
• Public Speaking
• Market Research
• Stage-Gate
• Broadcast Journalism
• Direct Marketing
• Marketing Communications
• Sale
• Publicity
• Fundraising
• Marketing Strategy
• Business Development
• Digital Marketing
• Leadership
• Dairy
• Broadcast Television
• Email Marketing
• Strate
• Management
• Public Relations
• New Business Development