Harriet White
Building Sustainable News Experiences | Senior Product Manager @ The Philadelphia Inquirer
- Role
- Senior Product Manager, Revenue at The Philadelphia Inquirer
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Harriet White
I am an ambitious product leader who is excited about building sustainable, audience-focused news products. I always have the future of media on my mind, and I am driven to help news organizations innovate in this ever-changing digital landscape. I am a natural problem solver who is known for building strong cross-functional relationships to accomplish tough business goals and deliver strategic value.I am currently a Senior Product Manager, Revenue at The Philadelphia Inquirer where I focus on developing revenue-generating news experiences and supporting The Inquirer\'s transition to a digital-first news organization.As a reporter at heart, I graduated at the top of my class from both Northwestern University\'s Medill School of Journalism and University of Missouri\'s School of Journalism. My previous news product experience includes time with McClatchy, The E.W. Scripps Company and Medill\'s Local News Initiative.
Experience
Senior Product Manager, Revenue
Apr 2022 — Present
In my role, I manage The Inquirer\'s digital revenue experiences, which include advertising, subscriptions, branded content, first-party data and off-platform experiences. I work across teams to develop and execute audience-first revenue strategies that are critical to The Inquirer\'s transition to a sustainable, digital-first news organization. In my tenure, we\'ve reached 123K+ digital subscribers, increasing our subscriber base by 64% in the past three years.In 2023, I led the development of two award-winning revenue experiences- 2024 INMA Global Media Awards Third Place - Best Subscription or Registration Experience for our newly launched mobile-first checkout experience that drove a 4.5% increase in digital conversions- 2024 INMA Global Media Awards Third Place - Most Creative Use of Advertising Formats and 2025 Native Advertising Award for \"Restoring Hope,\" a visually stunning, revenue-generating branded content experience uncovering the profound power of brain science to transform how we treat each other and reverse violent trends in societyOther key projects- Launched a new Premium Subscription Tier product (2025)- Spearheaded an Ad Map initiative improve UX and drive ad revenue (2023)- Launched a new mobile subscription CTA, which increased mobile web conversions by 105%(2023)- Added Inquirer stories to Apple News (2023) and Google News Showcase (2025)- Built a new branded content experience onsite - Philly First (2024)- Managed the development of our Food Festival site, leading to more than $90K in ticket sales (2025)- Reimagined our gift subscription and offers landing page experiences (2023)- Added Apple Pay to the checkout flow experience (2023)- Improved onsite donation experience (2025)
Education
Northwestern University
Master of Science in Journalism, Media Innovation and Entrepreneurship
2017 — 2018
University of Missouri-Columbia
Bachelor of Journalism (BJ), Journalism with magazine editing emphasis; French minor
2009 — 2013
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