Whit B.
Vice President, Business Development and Marketing @Linda Hall Library
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WORK HISTORY
Vice President, Business Development and Marketing @Linda Hall Library
Kansas City, MO, US
As a member of the Executive Leadership Team, I lead the Library’s strategy for earned revenue, marketing, and communications, driving initiatives that expand audience engagement and strengthen brand visibility. My role combines strategic vision with hands-on execution to position Linda Hall Library as a dynamic cultural and educational destination.Key Responsibilities:Spearhead business development initiatives and transform marketing and communications functions to align with institutional goals.Develop and implement data-driven strategies to build profitable income streams across retail, events, venue rentals, and digital services.Launch and manage the Library’s retail outlet, overseeing merchandising, operations, and customer engagement.Apply customer segmentation and market analytics to identify growth opportunities and optimize marketing performance using KPIs.Foster external partnerships and cross-team collaboration to ensure seamless execution and long-term sustainability.Champion brand positioning and innovative marketing campaigns to enhance public visibility and engagement.Focus Areas:Revenue growth | Marketing strategy | Brand development | Retail & merchandising | Event management | Partnerships | Data-driven decision-making
EDUCATION
The University of Kansas
BFA- Art, Sculpture
SKILLS
ABOUT WHIT B.
Senior marketing and communications professional with extensive experience in the areas of digital marketing, advertising and brand management, event coordination, social media and content strategy, website management, program development, and community outreach and engagement.
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