Whitaker Ellis

About Whitaker Ellis

M.S. in Business Analytics | Associate @ Dentsu Sports AnalyticsData Analyst with experience building end-to-end analytics and reporting solutions that drive real business decisions. Currently an Associate at Dentsu Sports Analytics, where I help global brands measure sponsorship impact and optimize investment through data. My work spans the full analytics lifecycle, from sourcing and synthesizing data across platforms, and custom survey research, to building and maintaining dashboards and sponsorship valuation reports delivered directly to clients and executive stakeholders. I take ownership of projects from start to finish, and I thrive in fast-paced environments where reporting needs shift quickly. What I bring to the table- BI & Visualization: Tableau, Power BI, Looker, Excel (Advanced)- Data & Analytics Tools: SQL, R, Google Analytics, Relo Metrics, YouScan, Orpix - Core Strengths: Dashboard development, sponsorship measurement, audience segmentation, campaign analytics, data governance, and stakeholder communication I hold an M.S. in Business Analytics and a B.S. in Sport Management from Syracuse University, and I\'ve spent my career at the intersection of data, marketing, and sports. Open to connecting with analytics professionals, sports industry leaders, and anyone passionate about using data to move the needle.

Experience

1. Associate

   Dentsu Sports Analytics

   Jun 2024 — Present · New York, NY, US

   Dentsu Sports Analytics offers expertise in sponsorship measurement, fan research, and consumer analytics. It integrates capabilities from MKTG Sports + Entertainment, Sponsorship Research International, and Merkle to deliver data-driven solutions that help brands and rights holders understand audiences, assess value, and measure impact across the sports and entertainment landscape.• Built 30+ sponsorship valuation reports and performance dashboards for clients analyzing media exposure across major properties and brands (NASCAR, NFL, Toyota, IBM, Chase) that directly informed client investment decisions leading to an increase in renewal rates. • Synthesized insights across custom surveys, syndicated fan data, and media tracking tools (Orpix Computer Vision, Relo Metrics, YouScan) to support marketing strategy, customer segmentation, and campaign optimization. • Directed on-site survey research initiatives for clients at over 15+ major events, overseeing planning, managing field teams, and ensuring 100% data integrity. • Collaborated closely across Dentsu’s global network with key stakeholders in marketing, sales strategy, and business development. to leverage proprietary methodologies and Merkle’s advanced audience targeting platforms to connect fan receptivity with brand impact and drive measurable outcomes.

Education

• Syracuse University

  Bachelor of Science - BS, Sport Management

• Syracuse University

  Master of Science - MS, Business Analytics