Laura Wheeler

About Laura Wheeler

If you’re a B2B founder between $1M–20M ARR, growth probably feels harder than it should.Pipeline is inconsistent.Forecasts are unreliable.Sales feels more reactive than repeatable.And under the surface, there’s usually something else happening: GTM debt.GTM debt builds slowly: process shortcuts, misaligned funnels, disconnected tools, and CRM workarounds that accumulate as you scale. Everything works just well enough… until it doesn’t.By the time growth stalls or the board starts asking harder questions, the problem isn’t just your pipeline; it’s the operational foundation underneath it.Most founders try to solve this by hiring more sellers, changing messaging, or switching tools. But those fixes rarely work if the underlying revenue engine isn’t designed to scale.That’s where I come in.I’ve spent 16+ years building and leading revenue operations across sales, operations, and enablement at companies like Tableau (from early growth through IPO) and venture-backed Spekit. I’ve seen firsthand what happens when companies scale faster than their operational infrastructure.Today, as Co-Founder of RVNU, I work with B2B SaaS founders to identify and eliminate GTM debt before it compounds.Through fractional RevOps advisory, GTM diagnostics, and our proprietary 16-stage GTM framework, we help founders:• Diagnose hidden revenue bottlenecks• Align sales, marketing, and operations around a scalable system• Build the operational infrastructure that supports growth from $1M → $20M+ ARRIn practice, that means things like:• RevOps maturity assessments• CRM architecture and pipeline design• Founder-led sales transition planning• Sales process and GTM system designRVNU has worked with 100+ B2B SaaS companies, helping unlock $200M+ in new revenue by fixing the systems behind the sales motion.If you’re wondering whether hidden GTM debt might be slowing your growth:→ Take the free GTM Debt Assessment:rvnu.co/assessment

Experience

1. Co-founder, COO

   Rvnu

   Jul 2024 — Present · Santa Fe, NM, US

   Co-founded RVNU to democratize GTM expertise for B2B SaaS founders between $1M–20M ARR. We build the operational infrastructure that turns founder-led sales into repeatable, scalable revenue engines. • Operationalized the GTM Debt framework and proprietary 16-stage operating system used by 100+ B2B SaaS companies to diagnose and eliminate revenue blockage• Lead fractional RevOps advisory (Advisor and CoPilot engagements) spanning CRM architecture, pipeline optimization, sales process design, and founder-led sales transitions• Built the RevOps Operational Maturity Assessment — a diagnostic tool for evaluating GTM readiness across people, processes, data, and technology• Growing RVNU’s content engine: Substack newsletter subscribers), Revenue Operations Summit speaker, RevOps Rockstars & Scale Your Sales podcast guest

Education

• Missouri State University

  Bachelor's of Arts, Mass Communication/Media Studies

  2001 — 2005

Skills

• Scheduling
• Product Marketing
• Account Management
• Forecasting
• Sales
• Editing
• Salesforce.com
• Enterprise Software
• Marketing Strategy
• Strategy
• Process Scheduler
• Sales Process
• Management
• Direct Sales
• Event Management
• Crm
• Sales Operations
• Customer Service
• Training
• Selling
• Creative Problem Solving
• Strategic Planning