Bill Hardin
Principal User Researcher @Amazon Game Studios
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WORK HISTORY
Principal User Researcher @Amazon Game Studios
Arlington, VA, US
Own end-to-end research for various projects from exploration to post-launchCross-collaboration and alignment across both publisher and studio level - senior leadership, design, marketing, business intelligence/analytics, product managers, and operationsMentor team and studio-level researchers/analysts, and manage external research partnersProjects-Lead researcher on King of Meat (released) and March of Giants (announced), and various Amazon Games account identity projects-Other released/announced supported projects: New World (2021), Lost Ark (2022), Throne & Liberty (2024), Tomb Raider: Legacy of Atlantis (2026) and Tomb Raider: Catalyst (2027)
EDUCATION
Seton Hall University
Master of Science (MS), Experimental Psychology
Stockton University
Bachelor of Science (BS), Psychology
ABOUT BILL HARDIN
Principal User Researcher with a background in psychology (experimental, cognitive) and behavioral neuroscience interested in data-informed approaches to software/game development to optimize the user experience. Experience spans the range of short-term tactical usability research to strategy-defining generative research. Mixed-methods expertise combining qualitative and quantitative data to frame compelling and actionable narratives to inform decisions for product feature owners to senior leadership. Generative methods: In-depth interviews, competitive landscape analyses, user profiles, frameworks (e.g, JTBD), and leveraging market intelligenceEvaluative methods: Usability/accessibility testing, large-scale playtesting, surveys (Qualtrics, Alchemer), behavioral observation, think aloud, contextual inquiry, heuristic/competitor/accessibility analyses, diary studies, concept testing, A/B preference testing, tree testing, card sorting, experimental design, statistical analyses (e.g, SPSS, Excel), and biometrics (e.g, eye-tracking, GSR)Qualitative & Quantitative Research Methodologies | Mixed Methods | UX Research | User Experience (UX)| Experimental Design | Psychology | Video Games | Project Management
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