Wilson Guaraca
Product Strategy @TikTok | ex-Meta
- Role
- Product Strategy, Brand Measurement Lead at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Product Strategy, Brand Measurement Lead
Mar 2024 — Present · New York, NY, US
Let the GTM of Unified Lift, a unified TikTok measurement solution combining Brand Lift and Conversion Lift to deliver full-funnel campaign impact. Media coverage and case studies linked below.Orchestrated both inbound and outbound efforts to validate market fit and launch measurement products for brands and agencies.Partnered with cross-functional teams—product, design, data science, engineering, research, sales, client measurement—to align on vision, execution, and roadmap. Partnered with global sales teams to scale adoption across major markets, driving measurable growth in advertiser participation and research study volume.
Education
Haverford College
B.A, Economics, Anthropology
Skills
- Project Management
- Business Strategy
- Stata
- Business Development
- Teaching
- Statistics
- Mentoring
- Competitive Analysis
- Start-Ups
- Python
- Product Marketing
- Social Networking
- Microsoft Excel
- Qualitative Research
- Strategic Planning
- Econometrics
- Marketing Strategy
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