Wyatt Gregson

About Wyatt Gregson

SALES LEADER (15+ years)| CPG & CONSUMER GOODS | NATIONAL RETAIL EXPANSION | DISTRIBUTION STRATEGY | BROKER NETWORK LEADERSHIP | Military Veteran :National Sales Manager, Director of Sales, VP of Sales, Sales Manager, Business Development Manager; in-office or hybrid, Riverside County/OC area:TBD : Territory Growth Driver: Consistently exceeds sales targets, delivering 20%+ YOY growth across top national grocery and specialty retailers including Costco, Albertson’s, Sprouts, Whole Foods, and HEB. Distribution & Channel Expansion Strategist: Expanded SKU presence from 8 to 100+ in Western & Central U.S. regions, driving ACV growth, VOID reduction, and stronger broker/distributor execution (UNFI, KeHE, DPI, C&S). Multi-Channel National Account Leadership: Leads retail execution across conventional, natural, specialty, and convenience channels, strengthening category performance with major banners nationwide. Operational Excellence & Commercial Velocity: Achieved 68% lead-time reduction and 40% productivity gains through Lean execution, improving service levels, margin flow-through, and customer satisfaction. Award-Winning Sales Performance & P&L Ownership:#1 Branch Sales Growth winner; manages P&L ownership up to $280M, delivering 50%+ YOY revenue scale and up to 14% cost improvements with forecasted $30M year-one retailer gains:Sales & Revenue LeadershipRevenue Growth & Market Expansion | National Account Management | Retail Execution Strategy | Forecasting, Budgeting & P&L Ownership | Category & Price Promo Strategy | ROIDistribution & Channel StrategyACV Expansion & VOID Fill Optimization | Broker & Distributor Network Leadership | Multi-Channel Go-To-Market (Conventional | Natural | Specialty | Convenience)| SKU Optimization & Shelf Space Expansion | Trade Spend Management & Retail Program Commercial Operations & LeadershipCross-Functional Alignment | Lean Continuous Improvement | Sales Team Leadership, Coaching & Performance Governance | Contract Negotiation & Joint Business Planning | Data-Driven Sales Enablement & Retail Insights : Football fan through and through — nothing beats game day energy. Love chilling by the pool or relaxing in the sun. Enjoy spending time with my fiancée, friends, and family. Big on game nights and movie marathons — anything that brings people together and keeps life fun outside of work.

Experience

1. National Sales Manger - West Central Regions

   Roland Foods, LLC

   Oct 2021 — Present · New York, NY, US

   Managed a team of over 100+ broker Agents and distributors to include Acosta / UNFI / KeHE / DPI / C&S, focusing on over 900 Specialty Import SKU’s. Responsible for the Western / Central Regions. Roland Foods is a $400M company that sells center aisle best-of-class import food items. Reported to Sr. Director of Retail Sales:• Owned $40M+ regional revenue portfolio, leading strategy and execution across 100+ brokers and national distribution networks (UNFI, KeHE, DPI, Acosta, C&S) for 900+ specialty import products.Impact: Regional Sales Leadership | P&L Ownership | Broker Network Management | Distributor Partnerships | National Retail Strategy• Delivered 20%+ YOY sales growth (2022–present) by accelerating ACV expansion, increasing brand penetration, and deploying targeted void-reduction initiatives across priority retail chains.Impact: Revenue Growth & Market Share Development | ACV Growth & VOID Reduction | Channel Expansion Strategy | Sales Forecasting & Performance Analytics• Expanded distribution 12.5x, growing SKU presence from 8 to 100+ across Western and Central U.S. markets, unlocking new category shelf space in grocery, specialty, and natural channels.Impact: SKU Optimization & Portfolio Expansion | Category Management | Multi-Channel Sales Execution | Go-to-Market Strategy & Activation• Converted Smart & Final to distributor model, transitioning $1M+ in direct sales into the DPI/KeHE network and achieving 5x growth through improved availability, replenishment, and retail execution.Impact: Channel Profitability | Distributor Transition & Route-to-Market Optimization | Retail Execution Excellence | Strategic Growth Leadership• Accountable for ~10% of total company revenue, trusted to lead sales strategies for high-value national retailers including Costco, Albertsons, Sprouts, Whole Foods, HEB, Central Market, WinCo, Raley’s, New Seasons, Hy-Vee, and Stater Bros.

Education

• AIU

  Bachelor’s Degree, Information Technology

  2003 — 2007

• San Diego State University

  American Intercontinental University, Political Science and Government

  1993 — 1998

Skills

• Account Management
• Global Sourcing
• Leadership
• Entrepreneurship
• Contract Negotiation
• Cbest
• New Business Development
• Import/Export Operations
• Soft Skills
• Public Speaking
• Customer Service
• Toastmasters
• Management
• Dod Top Secret Clearance
• Information Technology
• Strategic Planning
• Marketing Strategy
• Import Logistics
• Project Management
• Microsoft Excel
• Project Planning
• Microsoft Office