William G. Burton
Business Development | Relationship Management | Team Leadership\\nProject Manager | PMP Certified
- Role
- General Operating Manager Sales & Marketing at Rainbow Catering
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About William G. Burton
As a Business Development Manager, I have leveraged my exceptional relationship-building skills to foster connections with key prospects and established clients. My expertise in effective communication and interpersonal interactions has enabled me to successfully address project issues and exceed client expectations. By identifying and capturing opportunities through strategic meetings with stakeholders, I have consistently driven business growth. My proficiency in managing vendor negotiations, contracts, and databases has contributed to a remarkable 6% increase in profit levels. Through meticulous follow-up on proposals and completed projects, I ensure operational efficiency and client satisfaction. Serving as a liaison between various teams, I have optimized project management processes and facilitated seamless communication with suppliers. Additionally, I take pride in my role in establishing and overseeing the company\'s diversity program, which emphasizes outreach initiatives and the hiring of qualified minority subcontractors. My previous experience as a Business Development Director involved securing multi-million dollar contracts through an understanding of client needs and delivering cutting-edge engineering solutions that aligned with their visions. My collaborative approach with design and engineering teams has resulted in the creation of custom mobile solutions showcased at stakeholder meetings. Let\'s Connect! Specialties: Project Management | Value-Based Business Development & Customer Relationship Management | Brand Positioning | Communications | Account Development | Competitive Analysis | Product Development | Operations | Strategic Planning & Execution | Global | Lean Management | Value Stream Mapping | Analytics | Market Research | Talent Management | Revenue Generation | Turn Around Initiatives | Profit & Loss Management | Profit Growth | Margin Expansion| Capital Equipment | Sourcing | Advanced Materials | Negotiation | Multi-Channel Markets | Consultative Selling | Change Management | Revenue Growth
Experience
General Operating Manager Sales & Marketing
May 2021 — Present · Pfafftown, NC
Lead day-to-day operations encompassing marketing, scheduling, accounting, and labor functions. Developed and executed growth strategies in response to the COVID-19 landscape, ensuring business continuity and success. Leverage expertise to foster lasting partnerships and directed operations, optimizing processes to create a resilient growth strategy amidst the challenges posed by the pandemic. Demonstrate strong project management prowess, effectively juggling competing priorities to elevate brand recognition and enhance the company\'s reputation. Develop comprehensive Master Statements of Work with agencies, facilitating efficient contracting processes and driving the successful implementation of application and platform changes to meet client needs. Orchestrate meticulous vendor management, securing optimal products at favorable prices, contributing to cost efficiency and operational excellence. Manage a dedicated team of 10, overseeing schedules, performance evaluations, training, and payroll administration, fostering a cohesive and high-performing team environment. Manage budgeting, bookkeeping, and accounting tasks, diligently tracking outstanding invoices to maintain current financial standings. Spearhead account research and audits, implementing strategic payment schedules and tiers to optimize revenue generation, enhancing the financial health of the organization. Develop and deliver impactful presentations, utilizing compelling data and metrics to effectively communicate plans and showcase results to stakeholders. Identify and define key success metrics, conducted in-depth analysis and reporting of social media efforts, enabling data-informed decision-making for ongoing strategy refinement. Diligently fulfilled all necessary obligations to ensure a compliant and ethical conclusion to the business operations.
Education
Salem College
Bachelor of Science - BS
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