Westyn Hinchey

About Westyn Hinchey

Currently leading enterprise marketing and communications at Institute on Aging - one of…

Experience

1. Senior Director of Marketing and Communications

   Institute on Aging

   Nov 2021 — Present · San Francisco, CA, US

   Lead IOA’s statewide brand, communications and creative strategy - including executive voice, social media, brand narrative and visual identity to drive awareness, differentiation, and demand• Orchestrated a transformative organizational rebrand and website, leveraging market analytics to reposition IOA in alignment with C-suite strategy, strengthening brand equity across 30+ programs• Lead internal and external communications for employees statewide, fostering alignment and clarity during a transformational period, and partner with senior leadership to ensure seamless communication of key initiatives and brand strategy• Engineered IOA’s first enterprise KPI framework, integrating cross-functional data to deliver actionable insights that improved campaign ROI (+42% YOY) and drove 31% census growth • Streamlined full-cycle customer journey by advocating for, vetting, selecting and operationalizing Hubspot, the company’s first-ever CRM • Manage a $1M annual marketing budget to produce and promote traditional and digital advertising and storytelling that strengthens IOA’s brand• Serve as strategic advisor, speechwriter and communications director for C-Suite and Executive team, shaping messaging that advances IOA’s role as a statewide leader in aging services• Establish channels and groups within the organization to improve interdepartmental cross-collaboration and promotional outreach efforts • Created initiatives that empower employees to serve as brand advocates, boosting recruitment metrics by 30% YOY• Plan and promote events in the community and technology spaces to support program growth and marketing objectives• Serve as IOA’s Chief Communications Officer during media and crisis situations• Identify, implement and market emerging health care technologies to position IOA as a leader in the aging space•Work cross-functionally with sales, HR and client service teams to align messaging and support strategic priorities

Education

• Boston College

  Communications, Marketing, French Minor

  1997 — 2001

• Paris-Sud University (Paris XI)

  French, Communications

  2000

Skills

• Press Releases
• Business Development
• Public Relations
• Media Relations
• Event Management
• Community Development
• Recruiting
• Advertising
• Nonprofits
• Customer Relations
• Marketing Communications
• Facebook
• Management
• Customer Service
• Event Planning
• Project Planning
• Analysis
• Public Speaking
• Newsletters
• Social Media Marketing
• Marketing
• Strategic Planning
• Fundraising
• Marketing Strategy
• Program Management
• Volunteer Management
• New Business Development
• Social Media