Sandy West

About Sandy West

Sandy West is a senior marketing and communications strategist with extensive experience as a strategic partner to CEOs, senior sales, marketing and communications leaders. She specializes in developing, managing and implementing high-impact marketing, communications, and brand strategies; creating and driving thought leadership initiatives, media branding, and event production –– all combined with insightful, innovative and creative execution. She\'s been recognized by Fortune as one of the \"Most Powerful Women in Business.\"For the majority of her career she has served as a Head of Marketing for Fortune 50, emerging growth and startup companies.(public, private, and non-profit) managing staffs of less than 10 to over employees (across 170 countries). She has advised and promoted some of the world\'s most powerful global brands, which include Apple, AMD, Applied Materials, BMW, Chevron, Circuit of The Americas, Cisco, Dell, HP, Formula 1 United States Grand Prix, General Motors, Mercedes, IBM, KPMG, Microsoft, Motorola, Oracle and most recently The University of Texas at Austin. She has also supported brand creation, development, go-to-market strategies and launch execution for over 200+ startups and emerging growth companies. She has disruptive cross industry experience in academia, ed tech, energy, fintech, state and local government, healthcare, hospitality, mobility and sustainability verticals and is known for delivering strategic plans, programs, initiatives and productions of the highest quality, professionalism and measurable results. She is also known for her professional experience in leadership and management, working cross functionally, building inspired and collaborative teams (across internal staff, agencies, partners, community leaders, investors. stakeholders). Her personal brand statement is \"It\'s All About the Brand.\" To her that means incorporating corporate strategy, creativity, innovation, communications, connection, loyalty,(brand equity)- honoring diversification, inclusion and equity that establish brand ambassadors across all stakeholders to help drive growth and success.

Experience

1. President, Managing Director

   Mktg-Inc.Com

   Dec 1998 — Present · Austin, TX, US

   Management consultancy dedicated to strategy development, planning, and execution. Includes brand creation, activation and management; integrated marketing communications; media relations; corporate relations; partner relations; community affairs; event marketing; thought leadership initiatives; customer success and enablement engagements. Enterprise clients have included AMD, Apple, Applied Materials, Cisco, Dell, HP, IBM, Microsoft, Motorola, and Oracle. Other engagements include brand strategy, creation, activation and management; go-to-market strategies; and launch execution for 100+ emerging growth companies and startups.

Education

• Northwestern University - Kellogg School of Management

  MBA Program - Motorola Top 200 Executives, Motorola Chairman's Leadership Institute

• San José State University

  Bachelor of Science, Business Administration and Management

Skills

• Market Planning
• Advertising
• Project Management and Delivery
• Consulting
• Sales Operations
• Sales
• Online Advertising
• Direct Marketing
• Program Management
• Digital Media
• Corporate Communications
• Digital Strategy
• Strategic Partnerships
• Competitive Analysis
• Start-Ups
• Strategic Planning
• Brand Architecture
• Integrated Marketing
• Product Marketing
• Business Development
• Digital Marketing
• Relationship Marketing
• Social Media Marketing
• Management
• New Business Development
• Marketing Communications
• Sponsorship
• Public Relations
• Internal Communications
• Media Relations
• Marketing
• Email Marketing
• Brand Management
• Marketing Strategy
• Community Affairs
• Marketing Management
• Developer Conference Management and Execution
• Strategy
• Thought Leadership Program Development and Delivery
• Event Planning