Joe Weston
Head of Sport @We Are Social
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WORK HISTORY
Head of Sport @We Are Social
London, GB
Rewriting the rules of sports marketing one campaign at a time
EDUCATION
University of the West of England
BA Hons Marketing, Business
SKILLS
ABOUT JOE WESTON
As head of Sport at We Are Social, I lead a team of researchers, strategists, creatives, writers, producers, project managers and content creators to produce the most cutting edge creative campaigns in sport.We Are Social Sport understand how culture, technology and consumer behaviour interlink around your sport to produce award winning creative solutions for some of the biggest global sponsors, brands, and \'icons\'(governing bodies, sporting institutions, clubs and individuals). We call this Game Changing Sports Marketing. I have a proven track record of driving growth through existing and new business having doubled revenue since launching the division, maintaining excellence in delivery, mentoring and growing employees, being a thought leader in the evolution of sport and winning creative excellence awards. I have also been a consultant to the adidas global marketing team for 10+ years, working across every business unit and marketing function from comms, social, digital, ecomm, CRM, sports marketing, HR/talents.At WAS Sport I take particular pride in creating a fun, inclusive and high functioning culture with the team around me. We work hard, we play hard, we support each other, we resolve conflict and we challenge each other to constantly evolve and raise the bar.Featured
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