Westin Pedigo

VP of Mid-Market Sales @ ActivTrak | Driving Sales Growth, Cross-functional Collaboration

Role
Vice President of Mid-market Sales at ActivTrak
Location
Austin, TX, US
LinkedIn followers
500 followers

About Westin Pedigo

With over five years of experience in sales management, I am passionate about leading high-performing teams, driving customer value, and growing revenue for ActivTrak, a leader in workforce analytics and productivity software. I am motivated by ActivTrak\'s mission to empower organizations to optimize their performance, culture, and security, and I bring diverse perspectives and experiences to the team.As the VP of Commercial Sales at ActivTrak, I manage a team of 10 account executives focused on driving net new revenue through new logos and existing customer base, spanning our commercial and mid-market segments. I assist with cross-functional teams to increase demand and retention and improve the sales process and methods.

Experience

  1. Vice President of Mid-market Sales

    ActivTrak

    Jan 2026 — Present · Austin, TX, US

Education

  • Texas Tech University

    Bachelor's Degree, Marketing

    2010 — 2014

Skills

  • Marketing
  • Research
  • Game Day Operations
  • Sports Marketing
  • Budgets
  • Sports
  • Public Speaking
  • Ticket Operations
  • Leadership
  • Ticket Sales
  • Social Media Marketing
  • Sales
  • Customer Service
  • Marketing Strategy
  • Promotional Marketing

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Westin Pedigo — Vice President of Mid-market Sales at ActivTrak in Austin, TX, US | Unifers