Wesley Thurman
Sr Brand Manager @Allegiant
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WORK HISTORY
Sr Brand Manager @Allegiant
Las Vegas, NV, US
Following a 15 year career as a designer, I now lead Allegiant\'s Brand team in defining and managing the brand\'s visual identity and voice as it appears in the advertising and marketing efforts of the public-traded airline and travel company. Our team is responsible for the design and execution of consumer marketing assets, including advertising, e-commerce and promotions for the airline, it\'s entities and loyalty program. Our creative concepts and strategies positively impact the cost, revenue and sales goals of Allegiant while ensuring consistent voice and visual identity across all branded consumer touch points.
EDUCATION
Central Washington University
BFA, Graphic Design
SKILLS
ABOUT WESLEY THURMAN
As a brand manager, art director and graphic designer I have worked with design teams, account executives and world class organizations to produce print and online media collateral, brand identities and full-scale advertising campaigns with a clean, corporate design aesthetic that ensures brands stand out in their crowded industries. In my 15 plus years of experience I have worked on varied campaigns for a range of clients and employers including Allegiant Air, UNLV Runnin\' Rebel Basketball, Allegiant Stadium, Figspeed Racing, City of Henderson, HealthCare Partners of Nevada, Red Rock Fertility, United Blood Services, JBA Consulting Engineers, Valley Electrical Association, Southwest Gas and Nevada State College.I graduated from Central Washington University with a Bachelor of Fine Arts in Graphic Design and a Minor in Advertising.Specialties: branding and identity; print collateral; print, online and outdoor advertising; website design; vehicle wraps; e-commerce design; brand experience
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