Wester Couch

About Wester Couch

I help businesses grow through marketing strategy and operational excellence, with an MBA…

Experience

1. Manager of Marketing & Communications

   Nacogdoches Memorial Hospital

   Mar 2024 — Present

   Lead comprehensive marketing efforts for a 600-employee hospital, including four clinics, focusing exclusively on marketing initiatives.• Managing 24 social media and business pages across multiple platforms, including Facebook, Instagram, LinkedIn, and Google Business, ensuring consistent branding, timely updates, and audience engagement tailored to each platform’s unique demographic.• Craft and execute strategic marketing and public relations campaigns across various platforms, significantly enhancing the hospital district\'s visibility and community engagement.• Innovate and manage a cohesive social media presence, aligning content strategy with organizational goals to boost follower interaction and digital footprint.• Analyze and leverage key performance indicators (KPIs) to guide marketing decisions and customer relationship management, ensuring alignment with healthcare service objectives.• Orchestrate the entire marketing mix, from advertising initiatives to event coordination, establishing a strong brand identity and fostering relationships.• Successfully increased patient census by up to 300% through targeted marketing strategies and community outreach programs.

Education

• Angelina College

  Emergency Medical Technician (EMT)

  2020 — 2020

• Stephen F. Austin State University

  Master of Business Administration - MBA

• Kilgore College

  Fire Academy

• Stephen F. Austin State University

  BBA, Marketing

  2019

Skills

• Business Development
• Business Strategy
• Strategic Planning
• Team Building
• Team Leadership
• Team Management
• Team Motivation