West Cerrudo
Vice President of Ecommerce @Marolina Outdoor, Inc.
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WORK HISTORY
Vice President of Ecommerce @Marolina Outdoor, Inc.
Charleston, SC, US
EDUCATION
Wake Forest University
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT WEST CERRUDO
I am a passionate and driven marketer with an appreciation of the traditional methods, but who constantly pushes for innovation in messaging both B2B and B2C. Over the past 19 years I have worked with a variety of companies focusing on marketing and communications. Currently I am the Head of Marketing and eCommerce at Brackish which includes all facets of our marketing strategy with a strong focus on retail and consumer insight marketing. Since joining we have seen improved conversions, UX and sales growth across our eCommerce channel with improved ROI on all marketing activities. My goal for any company is to optimize marketing efforts through strong S & OP with big picture thinking and detail oriented implementation.
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