Wes Rodda
Marketing Director, KPRC 2 Houston | Experienced Marketing & Creative Leader | Driving Brand Strategy, Audience Growth, and Revenue in Broadcast & Digital Media
- Role
- Marketing Director at KPRC 2
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Wes Rodda
I am an award-winning marketing professional with more than 17 years of experience in competitive, major media markets. With a proven track record in marketing, sales production, research, and programming, I thrive on crafting strategies that deliver measurable results. My expertise spans TV, radio, digital, streaming, print, and out-of-home platforms, focusing on aligning brand strategy with business objectives to boost audience engagement and revenue growth.My leadership style centers on cultivating high-performing teams and fostering a positive, inclusive workplace culture. I’m passionate about using research-driven insights to guide brand alignment and creative execution, ensuring maximum impact across campaigns. Recognized with three PromaxBDA Local Awards and two Emmys, I take pride in leading creative work that resonates with diverse audiences.
Experience
Marketing Director
Jan 2025 — Present · Houston, TX, US
Education
General Assembly
NBCUniversal Talent Lab "STREAM:" Focused on digital trends, marketing, and monetization.
San José State University
Studied Journalism & Mass Communications
2009 — 2010
California Polytechnic State University-San Luis Obispo
Studied Journalism
2002 — 2003
Skills
- Video Production
- Multimedia
- Photojournalism
- Media Buying
- Basic Html
- Adobe Creative Suite
- Partnership-Building
- Broadcast
- Hd Video
- Avid
- Post Production
- Digital Media
- Television
- Digital Marketing
- Broadcast Television
- Advertising
- Media Production
- Scriptwriting
- Marketing
- Marketing Strategy
- Videography
- After Effects
- Motion Graphics
- Media Planning
- Video Post-Production
- Radio
- Video
- Graphic Design
- Asana
- Online Media Buys
- Social Media
- Final Cut Pro
- Broadcast Journalism
- Broadcasting
- Avid Technology Products
- Video Editing
- Premiere
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