Wes Nicholas
AVP, Marketing- Middle Market Commercial and Programs at Zurich North America
- Role
- Assistant Vice President, Marketing- Middle Market Commercial and Programs at Zurich North America
- Location
- Arlington Heights, IL, US
- LinkedIn followers
- 500 followers
About Wes Nicholas
Sales and marketing leader who excels at energizing teams into organized action to develop and implement strategies and action plans to generate measurable results and ROI. Expertise in domestic and international strategic planning, brand management, integrated sales and marketing campaigns, project management and organizational leadership. Ability to identify and grow key talent. Achievements include significant revenue growth, cost reduction and workforce efficiency improvement.Specialties: Strategic planning and vision | Growth strategiesBusiness & new market expansion | International businessBrand building & positioning | Brand asset managementProduct marketing | Sales promotions and programsSocial media marketing | Digital marketing / SEO Integrated marketing & communications management | Content marketingProject management | Change managementOrganizational performance | Operational excellence
Experience
Assistant Vice President, Marketing- Middle Market Commercial and Programs
Mar 2022 — Present · Chicago, IL, US
Education
Millikin University
B.A., Physics
Northern Illinois University
MBA, Strategy and Marketing
Harper College
Social Media Marketing Certificate, Marketing - Social Media
Skills
- Management Consulting
- Marketing Strategy
- Web Marketing
- Cross-Functional Team Leadership
- Product Marketing
- Strategy
- Strategic Planning
- Brand Management
- Project Management
- Market Planning
- Competitive Analysis
- Marketing
- Change Management
- Marketing Management
- Brand Development
- Business Process Improvement
- Powerpoint
- Microsoft Excel
- Budgets
- Integrated Marketing
- Crm
- Sales Operations
- Direct Sales
- Account Management
- B2b
- Management
- Product Development
- Market Research
- Forecasting
- P&L Management
- Sales Management
- Product Management
- Leadership
- Pricing
- Marketing Communications
- Customer Insight
- Business Development
- Sales
- Market Analysis
- E-Commerce
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