Wesley Picotte

About Wesley Picotte

A quote I relate to goes,\"Either you win or you learn\". I mountain biked competitively in my twenties, and learned a lot. My challenge as a cyclist was how to optimize each moment of every day towards going faster. Solving this required design and execution, measurement and optimization. This cyclical process actually transferred nicely to marketing, as my focus shifted from \"going fast\" to user experience design, inbound marketing, and marketing measurement. Since that switch I\'ve gained expertise with digital marketing planning, management and optimization. As for technologies to put this to work, I\'ve developed and deployed processes for DoubleClick, Mediaplex, Adobe, Hubspot, Marketo, Unbounce, Google Analytics, myriad niche analytics software, and developed directly on the MODX platform. Clients I\'ve worked for as part of agency teams and independently include Adobe, Anthem Blue Cross, Columbia Sportswear, Hyland, Imation, Kindercare, Micro Focus, Nike, People to People, Rustic Pathways, and Wells Fargo. Website: https://picotte.io Specializations: digital marketing strategy, inbound marketing, content marketing, search engine marketing, search engine optimization, paid search advertising, paid media, social media.

Experience

1. Principal

   Artisan Concepts

   Aug 2013 — Present