Wesley Bidwell
Director, Franchisee Operations, Burger King, Na @Restaurant Brands International
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WORK HISTORY
Director, Franchisee Operations, Burger King, Na @Restaurant Brands International
Leawood, KS, US
Lead operations for 120+ BURGER KING restaurants in a major US metropolitan area, partnering with franchisees to drive double digit YoY increases in sales, traffic, and EBITDA.• Create and lead innovative strategic growth initiative focused on building an aspirational brand model to drive long term national sales, traffic, and EBITDA growth.• Gain franchisee and cross-functional corporate support for growth initiative across key Operations, Marketing, and Development pillars and provide regular reporting to franchisees, Brand President, and C-Suite Leadership• Collaborate with growth initiative franchisees to implement Operations, Marketing, and Development support strategies, achieving best-in-the-nation Year-over-Year growth in Sales (26%), Traffic (18%), EBITDA (28%), and accompanying Guest Experience Metrics.• Negotiate and secure franchisee development agreements for 50+ remodels/new build locations within the focus DMA.• Facilitate groundbreaking marketing co-investment deals, culminating in a multi-million-dollar partnership with franchisees as a part of the strategic growth initiative.• Lead franchisee onboarding for new market entrants and face-to-face sales, training new franchisees on procedures and systems while seamlessly integrating new restaurants into existing portfolios.• Oversee franchisee new opening and remodel project management and provide hands-on operations support for restaurant (re)openings.• Direct and mentor a Franchisee Operations team of four manager-level professionals, fostering growth and high performance.
EDUCATION
University of Colorado Denver
Bachelor of Fine Arts (B.F.A.) - Theater, FIlm and Televsion, Emphasis in Post-Production
Louisiana State University
Master of Business Administration - MBA
SKILLS
ABOUT WESLEY BIDWELL
As a pioneering leader in customer experience and franchise success, I excel at leveraging technical expertise to analyze and resolve complex issues. With a proven track record in driving sales, boosting traffic, and enhancing profitability, I am adept at program and account management, delivering strategic solutions to meet business objectives for customers and franchisees.I thrive in customer-facing roles, adept at managing expectations across all organizational levels. My proficiency in metrics analysis and reporting, combined with the ability to consolidate data from diverse sources, drives effective issue resolution. With strong project management skills, I consistently deliver projects on time and within budget.A collaborative team player, I facilitate seamless communication across cross-functional teams. My leadership in team development, process improvement, governance, and compliance has been recognized for driving change, seizing opportunities, and delivering measurable results that exceed corporate goals.Recently earning an MBA, I have acquired relevant leadership knowledge and skills, further enhancing my ability to deliver exceptional results. I am committed to driving profitability and enhancing customer satisfaction, always striving to exceed corporate goals and expectations.SKILLS & CORE COMPETENCIES• Strategic Leadership and Business Planning• Team Coaching and Development• Consultative Support • Relationship Management• Data Analysis and Decision-Making• Operational Efficiency• Continuous Improvement• Project and Deployment Management• High-Level Communication • Cross-Functional Collaboration• Customer and Vendor Management• Risk and Quality Management• Innovation and Technical Writing• Sales Optimization• Traffic Generation• Profitability Enhancement
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